![]() While some basic SEO tasks can be undertaken in-house with the help of some online resources, the best way to maximize your results is to hire an SEO specialist. But what do these professionals offer that you cant do yourself? |
![]() Over time, the industry has adopted the SEM acronym to refer solely to paid search. At Search Engine Land, we generally use SEM, PPC and/or Paid Search to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities.: Paid search ads. Paid search advertising. |
![]() SEM Meaning and SEM Strategies. Search Engine Marketing SEM is a specific type of search engine marketing based on paid website displays in the search results. SEM is keyword-based and encompasses SEO and PPC elements. Different search engines have advertising services that can be used for SEM.: Google Adwords in Google. |
![]() If you arent sure how customers and competitors will respond to your offerings or content, you may want to consider an SEM campaign that allows you to test your ideas, products, and services. Use these sites for market research to better understand your target audience and your position in the industry. Consider the length of your typical customer buying cycle. If your products and services have a short customer buying cycle, meaning your customers know what they want, search for it, and buy it, you may benefit from SEM ads that put your product right where customers will see it. Longer buying cycles, where customers research and compare for weeks or months, may not perform as well with SEM, as there isnt an immediate buy after seeing one ad. Consider the average cost-per-click in your industry. Before deciding that SEM is right for your business, research and consider how much youll need to spend to show in paid search results. Keywords have varying cost-per-clicks based on competition. If your cost-per-click is low, it might be the right strategy for you. On the flipside, a very high cost-per-click might make you decide youre better off focusing on SEO. |
![]() One of the biggest mistakes that businesses make when theyre looking for a great online marketing solution is assuming that SEO is the same thing as SEM search engine marketing, and that these two phrases also mean the same thing as content marketing. |
![]() It can easily be argued that SEM is much broader than what I have just described and, in fact, includes the practice of SEO. So that we can come to some actionable conclusions, I am isolating SEO from other SEM activities. |
![]() Its hard to plan if you dont know the differences and similarities between SEM and SEO. SEO uses an organic strategy to appear in search results. SEM is a paid strategy. It's' best to separate the categories for a clear marketing plan. |
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